![]() ![]() ![]() Some commiserated with Hoefler’s longtime staffers who heard about the sale at the same time the public did others debated the scruples of Hoefler and his wife, Carleen Borsella, H&Co’s CEO, who left the company as soon as the deal was finalized to “explore new creative endeavors,” as the press release indicated. But the prospect of seeing the industry’s licensing practices streamlined was of little comfort to designers who flocked to social media and online fora like Type Drawers to process the shock of the H&Co sale. “A small foundry writes its own end-user license agreement, sometimes with legal counsel, sometimes without. “It just makes it easier for the customer,” he explains, drawing an analogy between font use and software licensing. To see H&Co gobbled up by Monotype was a great blow felt by solo practitioners and small studios, who worry that a profit-driven corporation is increasingly dictating the terms and conditions of how their work is priced and distributed.Ĭharles Nix, a creative type director at Monotype, says that bringing H&Co’s assets under the company’s e-commerce umbrella simplifies the process of browsing and buying fonts. H&Co was a bastion of independent type design, a practice that was as innovative as it was profitable amid competition from giants like Monotype and Adobe Fonts, as well as the proliferation of free typefaces on Google Fonts. Now, the acquisition of H&Co by an industry giant with private-equity owners is lighting up the industry, and raising existential concerns for others in the field. And lawyers and graphic design nerds may recall the 2014 million-dollar legal battle (and settlement) between Hoefler and his former business partner Tobias Frere-Jones-still the most publicized controversy in the relatively mellow world of digital font-making. H&Co’s name might ring a bell for those who saw the episode of the Netflix series Abstract featuring its founder, Jonathan Hoefler.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |